CRANBURY, NJ, October 6, 2021 (GLOBE NEWSWIRE) – PARTS iD, Inc. (NYSE American: ID) (“PARTS iD” or “Company”), the owner and operator of, among others, “CARiD. com ”, a leading digital commerce platform for the automotive industry, today announced that it has hired Michael Bowers as Managing Director of Boating & Marine and Terry Graham as Managing Director of RV & Camper, two verticals with strong growth for the company.
Michael Bowers joins PARTS iD with extensive supplier management and purchasing experience in the boating, automotive and retail industries, including eight years with Brunswick Boat Group, the largest boat builder in the States. United, and 15 years at Panasonic. Bowers will apply his knowledge of the manufacturer landscape, marine and nautical equipment considerations, and lifestyle trends to lead supplier relationships and inventory expansion for the BOATiD.com vertical.
“I am delighted to join the PARTS iD team at such an exciting time for the boating industry and e-commerce as a whole,” said Michael Bowers, Managing Director of Boating & Marine at PARTS iD, Inc. “I was incredibly impressed with the breadth of product selection available to boaters on BOATiD. With a strong foundation of assembly data, industry knowledge and supplier relationships built over the years, I look forward to working with this team to apply these same key value propositions in our efforts to expand the boating segment and provide unparalleled selection and service to more customers. “
Terry Graham is a retail industry veteran, having previously held executive positions at Sears and Advance Auto Parts, as well as Camping World, where he worked as a senior buyer for nine years, focusing on improving the product mix, growing the supplier base and developing the market. strategy. As Managing Director, Graham will focus on improving the CAMPERiD.com shopping journey by expanding category offerings, amplifying product information and customer resources, all with the goal of delivering the Most optimized online experience available for motorhome and motorhome products.
“Successful retailers present products and information in a way that leads the customer to make the right decision, with confidence. This is incredibly true in an industry like outdoor recreation and RV accessories, where each product will meet a specific need on the buyer’s journey and the reliability of parts and accessories is paramount, ”said Terry Graham, General Manager of RV & Camper at PARTS iD, Inc. “PARTS iD and its stores provide the foundation for providing an unparalleled shopping experience for RV and RV customers and I look forward to it. apply my retail industry experience to this growing market. “
These hires come at a time when boating and outdoor recreation are experiencing tremendous growth. According to the National Marine Manufacturers Association (NMMA), US sales of boats, marine products and services reached approximately $ 47 billion in 2020, an increase of 9% from the previous year and continuing a trend of 13 year growth for the industry. Additionally, the RV Industry Association reports 43.4% year-over-year growth in RV shipments from 2019 to 2020.
“Michael Bowers and Terry Graham each bring extensive experience in retail, supplier relations and strategic growth. This, along with their respective knowledge of the boating and camping / RV categories, make them ideal additions to our team. With the recent growth in the boating and recreational vehicle industries, PARTS iD is working hard to position itself as a leader in these segments, attracting both new and old customers looking for all parts and accessories. to meet their recreational boating and RV needs, “said Nino Ciappina, CEO of PARTS iD Inc.” These hires will allow us to continue to optimize supplier relationships, inventory growth and customer service for BOATiD.com and CAMPERiD.com, creating true and reliable one-stop shops for customers. With our growing platform and management team, we are well positioned to increase our market share and brand awareness in these high added value categories.
For more information, please visit www.partsidinc.com.
About PARTS iD, Inc.
PARTS iD is a technology-driven digital commerce company focused on creating personalized infrastructures and unique user experiences in niche markets. Founded in 2008 with the vision of creating a unique e-commerce destination for the automotive parts and accessories market, PARTS iD has since grown into a market leader and proven brand builder, fueled by its commitment to delivering a shopping experience. revolutionary ; complete, precise and varied product offers; and the continuous innovation of digital commerce.
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