New Prezi features make it easier to create a branded template for video conferencing

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Brand Kit works with all video templates to customize presentations with watermarks, custom design, and name and title display.

User can create brand templates for video conferencing through Prezi’s new Brand Kit name.

Image: Prezi

Prezi today announced a new branding kit that customers can use to personalize video meetings. Presenters can use the new features to add a name and title to the bottom third of the screen and to use brand-specific colors and fonts. In February, a related update will provide the ability to switch between multiple branded kits.

Jim Szafranski, CEO of Prezi, said in a press release that the new features make it easier to customize the virtual meeting space the same way you would an in-person office.

“Our updated brand kit tool is designed to provide hybrid workers with the credibility of a well-branded digital environment to help drive more two-way engagement in video meetings,” he said.

SEE: The Future of Work: Tools and Strategies for the Digital Workplace (Free PDF)

Prezi’s senior vice president of product management, Chris Ford, developed the feature and used his CGI product and business work at Pixar to make it.

“Compelling images and colors are key to capturing a user’s attention in a virtual environment,” Ford said in a press release. “Branding the video meeting experience helps establish deeper structure and a more immersive experience, which in turn increases meeting quality and engagement.”

Prezi works with Zoom, Microsoft Teams, Webex, GoToMeeting, GoToWebinar, and Google Meet. The company added several new features to the platform last fall, including the ability to:

  • Switch between display modes to easily highlight a key feature, data point, or product demonstration video.
  • Use the new side panel mode only to preview slides right next to the video conferencing application.
  • Switch between dark/light modes based on OS settings to improve readability.

SEE: Zoom: a checklist on the videoconferencing solution

Prezi recently surveyed over 1,000 hybrid office workers to understand which features of a video conferencing platform hybrid workers believe would improve virtual meetings. Here are the priorities identified by the survey:

  1. More immersive video conferencing experiences/building personal connections
  2. Tools deeply integrated into existing workflows
  3. Branding and screen presence for staff and sales video meetings
  4. Increased ability for the audience to engage the speaker through visual and copy-based responses
  5. Ability to prepare any content or video platform

In addition to making meetings more interactive, there are other ways to combat video conferencing fatigue and reduce the cognitive demands of this form of communication. Stanford researchers recommend using these tactics:

  • Exit video window from full screen mode
  • Hide from view in the chat window
  • Create more space between the viewer and the camera

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