6 graphic design tools for marketers

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You may have a perfect understanding of the marketing strategy, but getting messages out to your target audiences will be pointless if those messages don’t grab and hold their attention.

Take a look at the following Facebook post.

Would this ad grab your attention if you saw it in your News Feed?

Why or why not?

All about the visuals

The main problem with this ad is the lack of a relevant image or video. And, by now we should all understand how important visual content is and why it is essential for every marketer to be familiar with the basic design principles:

Facebook posts with images are shared 2.3 times more as plain text messages.

People remember about 10% of the information they hear. However, if you associate audio with an image, the percentage of information retained is rises to 65%.

Some 37% of traders report that visual marketing is the most important type of content for their businesses, second only to blogging.

Website design is the number one credibility criterion of a business for 43% of people.

So, does the above post gain more attention when paired with a relevant image?

This example illustrates how important good design is in marketing. Image is the main reason the post received so many likes. It’s a high quality photo, and the colors and fonts go well together.

But does that mean you have to hire coders, copywriters, and designers? Or do it all yourself and dig deep into design theory?

Neither extreme is the correct answer.

There are many tools available to help you create stunning visuals and save you time and money, giving you the benefits of professional-looking design without the need to understand design theory.

Here are six tools that will help you create awesome visuals.

1. Crello—Free design templates for marketing materials

Why is it? Crello is a free tool that lets you create images for your blog posts, advertisements, posters, and other marketing materials. It offers 10,000 design templates, 31 design formats, and over 12,000 free photos and vectors.

How much does it cost? It’s free; after registration you have access to different design layouts and thousands of high quality images. Paid stock images are also available on the platform, with an average price tag of $ 0.99 each.

How it works? The Crello tool is easy to use. All you have to do is register, choose a format, add an image, and insert your text. here are sample images you can create in just five minutes.

Why Crello? You don’t need to spend hours looking for inspiration and mastering your Photoshop skills. Choose a layout, add your imagination and get a picture perfect!

2. Prezi—An indispensable tool for presentations

Why is it? Prezi is a cloud-based service that helps you create great looking presentations. You can select and customize a collection of stunning models.

How much does it cost? Payment options of $ 5 to $ 50 per month are available.

Why should you use it? Up to 90% of the information we receive comes from our eyes. It’s always best to combine images with text when trying to explain bullets to your readers. Our brains recognize a symbol more easily than reading a word, which is why visually appealing presentations increase engagement with your audience.

3. Pixlr—An easy way to edit your images

Why is it? Let’s say you don’t have enough budget to buy Adobe Photoshop and you are limited by the functionality of Microsoft Paint. That’s when Pixlr comes to the rescue. It has most of the basic functions of Adobe Photoshop, so you can edit your images on any device at any time.

How much does it cost? The tool is completely free. You don’t even need to create an account to use it.

How it works? Pixlr works the same as most popular photo editing programs. You can upload or create images and then add layers and filters. If you have some photo editing experience, it will be easy for you to understand how to use the tool. If you are new to photo editing, you might want to search YouTube for video tutorials.

Why Pixlr? If you’re not a graphic designer, you might not want to pay large sums of money for a program that you don’t use often. This tool is a good alternative to expensive photo editing programs. Its functions are the same and it is available for different devices.

4. Venngage—Awesome infographics to increase engagement

Why is it? Did you know infographics are shared three times more than other types of content? In addition, people who receive text instructions accompanied by illustrations perform better and understand those instructions more quickly. With the help of Venngage, you can easily create infographics to present your data.

How much does it cost? Venngage offers three main pricing options: student, business, and premium. A student account is free, but the number of models you can create is limited. Premium accounts cost $ 19 per month and you have more options than the student account. If you buy a business account for $ 49 per month, you get access to all models, an easy export process, and online support.

How it works? You register with your Facebook ID, your Google account or your e-mail; choose a model; and add your data.

Why Venngage? Venngage lets you turn your data into easy-to-understand infographics. Whether you need to create a report or write a product guide, Venngage is an essential assistant that will help you connect with your audience.

5. Google Fonts—The right fonts for your visuals

Why is it? This platform is a directory of 800 free fonts. You can use the fonts on your site or in your marketing materials.

How much does it cost? All fonts are free.

Why should you use it? Ten years ago the internet was filled with the same boring standard fonts. Now, most browsers support different types of fonts, so it’s time to make your site look modern and attractive.

Bonus tip: If you’ve seen a nice font in use and want to add it to your website, here is a useful site to identify what type of font it was.

6. Tilda—Easy to create landing pages

Why is it? Tilda is an easy to use platform for building beautiful websites, blogs, and landing pages. You don’t need any programming skills – just drag and drop blocks with content. You can choose from 450 different blocks and combine and modify them according to your needs.

How much does it cost? You can build your website for free.

Why should you use it? You don’t need to spend so much time and money on your landing pages, and you don’t need to collaborate with programmers, designers, and software test engineers. This platform allows you to create a landing page in a matter of hours.

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Now you know what tools to use to create images for your posts, source fonts, and make beautiful layouts and landing pages.

All of these tools can help you get the most out of your content marketing efforts. So don’t be afraid to be creative and go experiment with your content!


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